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Research papers

Family matters

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.Family...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Nelly Kalfs, Paul van Niekerk, Alfred E. Bronner
June 23, 2005
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Citation

Kalfs, van Niekerk and Bronner (2005a, June 23). Family matters. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/family-matters


Research papers

The Dutch media experience and values study

As in many countries advertisers in The Netherlands have come to realise that reach figures and ratings are only half of the story. This paper describes a study concentrating on how customers experience the media. A total of 1 077 individuals...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1999
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Citation

Bronner, A. E. (1999a, June 15). The Dutch media experience and values study. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-dutch-media-experience-and-values-study


Research papers

The end of fusion fear?

One of the new developments in the field of market research during the last decade is the construction of fusion techniques. We developed a procedure called VENUS. This method was applied in the Netherlands several times, and a cumulation of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Alfred E. Bronner
September 1, 1990
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Citation

Bronner, A. E. (1990a, September 01). The end of fusion fear?. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-end-of-fusion-fear-


Research papers

Potential effects of single-source research automation on future brand marketing and advertising research

This work has been undertaken to evaluate the desireability of single- source. In doing so a distinction has been made between:(a) single-source used for target marketing on the basis of data collection techniques(b) single-source used in adlab...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar
June 15, 1988
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Citation

van Gestel, Blyth, Bronner, Hartsuiker and Valstar (1988a, June 15). Potential effects of single-source research automation on future brand marketing and advertising research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/potential-effects-of-single-source-research-automation-on-future-brand-marketing-and-advertising-research


Research papers

Computer assisted decision making

In this paper we focus on a new research tool, that has become feasible due to the availability of interactive computer programs. We deal with the theoretical background, experimental development and applications of a program for computer assisted...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Robert De Hoog, Alfred E. Bronner
June 15, 1984
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Citation

De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/computer-assisted-decision-making